Shepherding a rapidly evolving, cross-stakeholder story within a global public health crisis dialogue
Background
Client
Global Head, Business Unit Communications
Challenge
When the global coronavirus pandemic emerged, the client's R&D team sought to repurpose a therapy from its portfolio, leveraging historical experience with viral pathogens. The programme required the rapid engagement of a cross-functional team to accelerate development activities with an urgent requirement for a comprehensive communications strategy to engage partners, address queries from regulators and public health communities and engage the public. All with strategic consideration for the rapidly evolving health dialogue, changing nature of the pandemic burden and competing stories across the healthcare community.
Solutions
Insocius designed a strategic internal and external facing comms programme.
Communications alignment - coordinated prompt alignment on communications tenets, principles and core foundational assets to support rapid engagment of diverse internal and external stakeholders.
Compelling content - led a proactive review and redeployment of clear compelling content as global pandemic dialogue evolved over the development period, which spanned from proposed approach to completion of multicountry phase 3 cinical trial in 14 months.
- content included comprehensive internal and external facing message and Q&A documents, infographics and educational materials, guidance documents, engagement tools, presentations and milestone announcements.
Engagement - activated a thoughtful approach to enagement with programme partners, company affiliates and third parties to help shape dialogue and provide clear and accurate information about the prgramme and its potential to address urgent pandmeic needs.
Results
Rapidly increased awarenes of programme purpose over one year
Increased accurage message penetration in relevant news coverage
Created close alignment with partners and teams on core messaging to convey important programme attribute
Client Feedback
“The speed and urgency of this work in uncharted territory benefitted enormously from support from a team whograsped the complexities quickly and provided guidance and extra hands throughout
