Reigniting belief to compete against a disruptive new entrant competitor
Background
Client
Global franchise Head in a global biopharma organization
Challenge
Reignite belief among regional, country and top 10 Executive leadership that it had a strategy and ability to compete with new highly disruptive competitors
Solution
Insocius designed a programme to set the vision and direction and ignite the organisation to own the strategy
Core story creation Developed a compelling top 100 leader bold core story that clearly outlined the opportunity to compete and win
Inspire country teams Designed regional workshop programme to ignite and inspire country teams to own the strategy
“One community” engagement programme Connected global, regional and country teams with a programme that enabled best practice sharing, discussion of challenges and a rapid response to emerging issues
Surround sound communications Developed ongoing communications via social channels to reinforce key themes, ensure rapid briefings and enable access to materials
Rapid reaction resources Developed service delivery approach that enabled countries to react rapidly to competitor activity with marketing, medical and payer resources
Results
Bold new strategy agreed by executive team and advocated to country heads
Feedback from 10 business critical countries was that the support was high value
Programme enabled effective preparation and response to competitive entry
