Building innovative patient access capability with country teams
Background
Client
Global market access function, top 10 pharma company
Challenge
Traditional way of negotiating price had led the client company to lose major tenders on price and country teams were not structured or incentivised to change
Solution
Insocius developed a programme piloting new ways of customer (payer) engagement, to meet the global market access organisation’s objective of mobilising country teams to compete
Assessment calculator Developed bespoke assessment calculator to demonstrate return thresholds and a business planning template
Access guide Produced innovation access guide include ‘idea bank’ and step by step methodology to support behaviour change
Business plans Supported business plan creation and roll in first wave pilot markets to ensure programme ambassadors for second wave markets were in place
Results
Wave one markets able to identify and address access barriers through innovative approaches
Able to quantify revenue upside to different approaches and better evaluate risk/mitigation strategies
